$57 Billion Pet Industry Walks the Line

$57 Billion Pet Industry Walks the Line Even while shoppers overall remain intently focused on value, the pet product shopper base has continued to migrate into the higher-priced pet specialty channel, while supermarkets and discount stores have seen their pet product shopper base decline. 1 billion in additional market value. Packaged Facts' March 2012 Pet Owner Survey indicates that nearly nine out of ten pet owners agree with the statement "I consider my pet(s) to be part of the family," with 61% strongly agreeing and 28% somewhat agreeing, and that nearly two-thirds view their pet as their best friend, are spending more time with their pet, and enjoy purchasing products that pamper their pets. 9% increase percentage-wise, the 2011 figure represents $2. 67 billion in 2011, up from $54. pet industry sales reached $56. Although a modest 3. 56 billion in 2010. Natural, organic, and eco-friendly products continue to advance, as do pet health services and products including medications, supplements, and insurance. Dogs featured prominently in Super Bowl XLVI commercials for cars, beer, and chips, scoring an advertising trifecta -- a sign of the times, according to Packaged Facts publisher David Sprinkle. A concomitant trend is the increased market involvement of makers of human products -- a trend Packaged Facts expects to gain much momentum in the years ahead -- with brands including Bissell, Conair, Wahl, and Febreze making a strong showing at the 2012 Global Pet Expo. Factor in industry efforts embodied in the Human Animal Bond Research Initiative Foundation (HABRI) to advance the understanding of the positive impact of pet ownership on human health, and the U. Pet owners therefore are highly receptive to products and services that replicate the ones they prize for themselves. pet industry is positioning itself for a boom. $57 Billion Pet Industry Walks the Line Trade News selected by Local Linkup on 04/04/2012